01
Service
01
Service
ᛋ
Services / SEO
ᛋ
Local SEO in
Carlisle & Cumbria
A local SEO agency in Carlisle, helping businesses across Cumbria rank higher on Google, appear in the map pack and win more enquiries.
ᚨ ᛊ ᚺ ᚱ ᚨ ᚹ ᛖ ᚾ
02
What's included
02
What's included
ᚨ ᛊ ᚺ ᚱ ᚨ ᚹ ᛖ ᚾ
Search that brings in customers
We focus on the searches that lead to calls, bookings and sales, and report on results in plain English.
For most Cumbrian businesses, the biggest wins come from local search: appearing in the Google map pack when someone nearby searches for what you offer, and ranking for the towns you actually serve, from Carlisle and Penrith to Keswick and Kendal.
We start with an honest audit, agree a keyword plan with you, then work through it month by month, with no jargon and no vanity metrics.
ᚠ
Local SEO
Google Business Profile optimisation, citation clean-up and ongoing management, review strategy and responses, and landing pages for the towns you serve.
ᚢ
Technical SEO
Site speed, indexing, crawl errors, schema markup and Core Web Vitals fixed at the source.
ᚦ
Keyword research & on-page
Finding the terms your customers search for, then tuning titles, headings and content around them.
ᚨ
AI search (GEO)
Generative engine optimisation, so your business is recommended in ChatGPT, Google AI Overviews, Gemini and Perplexity answers.
ᚱ
Content & blogging
Helpful articles and service pages that build authority and attract links.
ᚲ
Monthly reporting
Clear reports on rankings, traffic and enquiries, with a call to talk them through.
03
How it works
03
How it works
From audit to results
01
Audit
A full technical, content and competitor audit to see exactly where you stand.
02
Strategy
A keyword plan and priority list, agreed with you before work starts.
03
Optimise
On-page, technical and local improvements carried out month by month.
04
Report & refine
Monthly reports, and adjustments based on what is working.
ᛋ
Be found where your
customers are looking.
04
Packages
04
Packages
SEO packages
Clear prices · No hidden costs
Every project is confirmed with a fixed quote. If none of these fit, we'll put together a package that does.
Huginn
Odin's raven of thought
£299
/ month
+ £99 setup
What's included
KeywordsUp to 15
Up to 15 tracked keywords
Local heatmap tracking
AI search visibility tracking
Local SEOGBP + citations
Google Business Profile management
Local citations & directory listings
Name, address & phone consistency checks
2 Google Business Profile posts per month
On-page SEOKey pages
Title tags & meta descriptions
Heading structure
Keyword targeting on key pages
Image alt text & file names
Internal linking
Technical SEOBasics
Site speed checks
Indexing & crawl errors
XML sitemap & robots.txt
Broken links & redirects
Content2 posts / month
2 SEO blog posts written & published per month
Keyword-led topics
Link buildingIncluded
Local link building included
ReportingMonthly
Google Analytics 4 & Search Console setup & monitoring
Monthly report
Monthly update
Enquire
→
Most popular
Muninn
Odin's raven of memory
£499
/ month
+ £149 setup
What's included
KeywordsUp to 25
Up to 25 tracked keywords
Local heatmap tracking
Competitor monitoring
AI search visibility tracking
Local SEOFull GBP
Full Google Business Profile management
Photos & Q&A
Review strategy
Local citations & directory listings
4 Google Business Profile posts per month
Review replies managed for you
On-page SEOAll key pages
On-page SEO across service and location pages
Title tags & meta descriptions
Heading structure
Image alt text & file names
Internal linking
Technical SEOImprovements
Site speed & Core Web Vitals improvements
Indexing & crawl fixes
Schema markup
Sitemap & redirects
Content4 posts / month
4 SEO blog posts written & published per month
Ongoing web copy support
Each blog shared as a social post (Facebook / LinkedIn)
AI search optimisation (FAQs, schema, clear answers)
Link building~3–4 / month
~3–4 high-quality local/niche backlinks per month
ReportingMonthly call
Google Analytics 4 & Search Console setup & monitoring
Detailed monthly report
Monthly strategy call
Enquire
→
Allfather
He who sees all nine worlds
£749
/ month
+ £199 setup
What's included
KeywordsUp to 50
Up to 50 tracked keywords
Multiple location or service-area heatmaps
Competitor analysis
AI search visibility tracking
Local SEOMulti-location
Full Google Business Profile management
Comprehensive local citations & listings
Review strategy
8 Google Business Profile posts per month
Review replies managed for you
Multi-location profile management
On-page SEODeeper
Deeper on-page SEO across all pages
Content gap analysis
Image alt text & optimisation
Internal linking strategy
Technical SEODeeper
Full technical review & fixes
Core Web Vitals optimisation
Schema markup
Site structure improvements
Content6–8 pieces / month
6–8 SEO blog posts / content pieces written & published per month
Full web copy support
On-page content planning & monthly content calendar
Each blog shared as a social post (Facebook / LinkedIn)
AI search optimisation (FAQs, schema, clear answers)
Link building~6–8 / month
~6–8 high-quality backlinks per month
Reporting & supportPriority
Google Analytics 4 & Search Console setup & monitoring
Detailed monthly report + strategy call
Quarterly deeper review
Priority support
Call & enquiry conversion tracking
Enquire
→
Three-month minimum term, then rolling monthly.
05
Bolt-ons
05
Bolt-ons
SEO bolt-ons
Add to any package or buy on their own
Google Business Profile setup
Profile created or fully optimised, with photos, categories and services.
£95
One-off
→
Keyword research report
The search terms worth targeting, with volumes and difficulty.
£125
One-off
→
Local citation building
Your business listed consistently across UK directories.
£85
One-off
→
Extra blog article
An additional researched, optimised article.
£65
Per article
→
Monthly email newsletter
Written, designed and sent to your mailing list each month.
£99
Per month
→
Analytics & Search Console setup
Google Analytics 4 and Search Console set up and connected.
£75
One-off
→
Extra blog posts
Two additional researched, optimised articles each month.
£99
Per month
→
Extra backlinks
A further 2–4 quality local or niche backlinks each month.
£149
Per month
→
Extra heatmap location
Local ranking heatmap for an additional town or area.
£29
Per month
→
Priority support upgrade
Faster responses and priority scheduling for your requests.
£49
Per month
→
06
Free audit
06
Free audit
ᛋ
Free · Online
Free SEO & website audit
A full review of your existing website, delivered as a clear report with a prioritised action plan. Use it to make the fixes yourself, hand it to your developer or have us take care of it.
What's included
ᚠ
Technical crawl: broken links, indexing and errors
ᚢ
Speed and Core Web Vitals review
ᚦ
On-page review of titles, headings and content
ᚨ
Local SEO and Google Business Profile check
ᚱ
Competitor snapshot for your top keywords
ᚲ
Prioritised action plan as a PDF
ᚷ
30-minute call to walk through the findings
07
Free download
07
Free download
ᛋ
Free download
Local SEO checklist
for Cumbrian businesses
A practical, printable checklist covering your Google Business Profile, reviews, citations and the local signals on your website. Work through it yourself, or let us take care of it.
Ashraven.digital
Local SEO
Checklist
ᚨᛊᚺᚱᚨᚹᛖᚾ
Google Business Profile
Reviews
Citations
On your website
Keep it active
08
FAQ
08
FAQ
SEO questions
The detail behind our SEO service. If your question isn't here, just ask.
How long does SEO take to work?
Most clients see movement within two to three months, with stronger results between six and twelve months. SEO builds over time, and the gains tend to last.
Can you guarantee first place on Google?
No one can honestly guarantee a ranking, because Google controls the results. We can guarantee clear work, transparent reporting and a strategy based on what Google rewards.
What is local SEO?
Local SEO helps you appear when people nearby search for what you offer, such as "joiner Carlisle". It covers your Google Business Profile, reviews, local listings and location pages.
What is the Google map pack?
The map and three business listings that appear above the main results for local searches. It drives a large share of calls and visits, and is a key focus of our local SEO work.
What is AI search optimisation (GEO)?
More people now ask AI tools such as ChatGPT, Gemini and Google AI Overviews for recommendations. GEO (generative engine optimisation) makes your business clear, trusted and easy for these tools to cite, using structured data, consistent listings, reviews and well-answered content.
Do you work on sites you didn't build?
Yes. We start with an audit of your existing site and fix any technical issues before building on it.
How do you measure success?
We track rankings, organic traffic, calls and form enquiries using Google Analytics 4 and Search Console, so you can see the return on your investment.
Will I need to write blog posts?
No. All three SEO plans include articles written and published by us, based on the keywords in your strategy.
Is there a contract?
A three-month minimum gives the work time to show results. After that, plans run monthly and can be cancelled with 30 days' notice.
09
Other services
09
Other services
Works well with
ᚹ
Web design
Bespoke, fast, mobile-first websites.
ᚨ
Keyword research
One-off research into what your customers search for.
ᛗ
Maintenance
Monthly care plans to keep your site healthy.
ᚱ
Migration
Safe moves to a new host or platform.
Send the raven.
Not sure which service you need? Tell us about your project and we'll talk it through.