01
Case study
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Case study
Work / Final Journey Funerals
Final Journey
Funerals
A calm, compassionate new website for an independent funeral director in Carlisle, with open pricing, practical guidance and local SEO across Cumbria, SW Scotland and Northumberland.
finaljourneyfunerals.co.uk
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Client
Final Journey Funerals
Location
Carlisle, Cumbria
Services
Web Design, SEO, Hosting & Email, Migration
Launch
Autumn 2026
02
The brief
02
The brief
The brief
Final Journey's previous website was slow on mobile, scored poorly on Google's quality tests and didn't reflect the personal, honest service Tracy has offered families since 2024.
Families often arrive at the site at one of the hardest moments of their lives. The new site needed to feel calm and reassuring, show prices openly and make it easy to pick up the phone.
Key goals
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Responsive across all devices
A site that works smoothly on phones, tablets and desktops, as most families search on their phone.
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Blog
A blog of helpful articles on funeral costs, planning and grief support, building trust and search visibility over time.
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SEO
On-page, technical and local SEO, so families searching in Carlisle and across Cumbria, SW Scotland and Northumberland can find them.
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Integrations
MuchLoved online tributes, GriefChat bereavement support and a secure contact form connected to Microsoft Exchange.
03
The build
03
The build
Design & development
A soft, unhurried design built on WordPress with a lean, carefully optimised setup, designed mobile-first for families searching on their phones. Six service pages, funeral notices and tributes, a blog, and a call button always within reach.
finaljourneyfunerals.co.uk
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Homepage · desktop & mobile
What we built
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Technical foundation
Responsive & mobile-first
Designed for phones first, then tablets and desktops, so families can find help wherever they are.
Fast & accessible
A lean, carefully optimised WordPress build with optimised images and accessible contrast and navigation.
SEO
Search-friendly page titles and descriptions, local business schema, clean headings and internal links for Carlisle and the surrounding areas.
Local SEO
Google Business Profile optimised and consistent listings across the main UK directories, so Final Journey shows up in map results across Carlisle and Cumbria.
Link building
Links from trusted local and industry sites, building the authority that helps the site rank.
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Services & content
Six service pages
Personalised funerals, direct cremation, transport, tissue donation, tributes and support, each written for local search.
Open price list
Packages and costs set out clearly, from direct cremation at £1,695, with nothing hidden.
Notices & tributes
Funeral notices and online tributes that families can share with friends.
Blog
Helpful articles on funeral costs, planning ahead and coping with grief, written to answer the questions families search for.
Copywriting
Every page written or rewritten in a warm, plain-English tone, with local search terms worked in naturally.
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Guidance & support
When someone dies
A calm, step-by-step guide covering confirmation, registering in Carlisle and choosing a funeral director.
Contact form
A simple, private enquiry form so families can get in touch alongside phone and email.
GriefChat integration
The GriefChat widget built into the site, so families can chat online with a qualified bereavement counsellor.
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Results
04
Results
Results
Google Lighthouse scores
Tested 13 November 2026
Performance monitored by WP Umbrella (Google Lighthouse, tested from Western Europe); other scores from Google PageSpeed Insights.
Mobile
Performance
Was 30
Accessibility
Was 83
Best practices
Was 69
SEO
Was 75
Desktop
Performance
Was 51
Accessibility
Was 83
Best practices
Was 73
SEO
Was 75
Google Search Console
Non-branded searches · previous site
Searches that didn’t include the words “Final Journey”. A 3.8% non-branded CTR at an average position of 10, roughly double the typical rate.
264
Total clicks
6.87K
Total impressions
3.8%
Average click-through rate
10.2
Average Google position
← All work
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