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Service
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Service
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Services / Keyword research
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Keyword
research
services
Find the exact words your customers type into Google. Keyword and competitor research for small businesses, with a clear, prioritised plan ready for you to act on yourself or hand to us.
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What's included
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What's included
ᚨ ᛊ ᚺ ᚱ ᚨ ᚹ ᛖ ᚾ
Know the words your customers use
Most websites are written in the language of the business, not the customer. Keyword research shows how people really search for what you do, how often, and how hard each search is to win.
You get a clear, prioritised plan written for business owners, not SEO specialists. Use it to update your own website, brief a copywriter, or hand it to us to put into action.
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Volume & difficulty
How many people search each term every month, and how hard it is to rank for.
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Search intent
Which searches come from people ready to buy, and which are just browsing.
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Local searches
Town, county and ‘near me’ searches for the places you actually serve.
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Competitor gaps
The searches your competitors are found for that you’re not, yet.
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Questions to answer
The real questions people ask Google, ready to answer on your pages and blog.
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Page-by-page plan
Each keyword matched to the page it belongs on, so you know exactly what to change.
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How it works
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How it works
From brief to plan
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Brief
Tell us about your services, the areas you cover and who you compete with, in a short questionnaire.
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Research
We dig into search volumes, difficulty, intent and what your competitors are found for.
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Report
You receive a clear, prioritised keyword report with an action plan.
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Guide & support
With Rigg and Fell, a step-by-step guide shows you what to do first, with email and phone support while you put it into action.
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Know the ground.
Then choose your path.
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Packages
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Packages
Keyword research packages
Clear prices · No hidden costs
Fixed prices and no ongoing contract. The research is yours to keep and use however you like.
Varða
The first stone on the path
For a new business or a single service.
£125
One-off
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Up to 3 services researched
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1 town or area
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1 competitor reviewed
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Search volume, difficulty & intent
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Prioritised keyword report
Enquire
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Most popular
Rigg
The ridge that shows the way
For established local businesses.
£245
One-off
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Up to 6 services researched
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Up to 5 towns or areas
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3 competitors reviewed
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Keyword-to-page plan
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Questions to answer
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Step-by-step guide, plus 14 days’ email and phone support
Enquire
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Fell
The view from the top
For growing, multi-location or online businesses.
£395
One-off
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Up to 12 services or categories
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Cumbria-wide and UK searches
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5 competitors reviewed
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Content gap analysis
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6-month content plan
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Step-by-step guide, plus 14 days’ email and phone support
Enquire
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Want it put into action? Keyword research is included in every monthly SEO plan.
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Bolt-ons
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Bolt-ons
Keyword research bolt-ons
Add to any package or buy on their own
Extra service
Another service or product category added to your research.
£25
Each
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Extra town or area
Another location researched for local searches.
£15
Each
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Page titles & descriptions
Search-friendly titles and meta descriptions for up to 10 pages, ready to paste in.
£95
One-off
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Six-month refresh
Your research re-run to catch new searches and shifts in competition.
£95
One-off
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FAQ
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FAQ
Keyword research questions
The detail behind our keyword research service. If your question isn't here, just ask.
Is keyword research still worth doing?
Yes. Search results keep changing, but people still type words into Google. Knowing which words, how often they're used and what the searcher wants is still the foundation of every page that ranks.
Can I use the research myself?
That's the idea. Your report is written for business owners, with a clear priority list and the page each keyword belongs on. Use it to update your own website, brief a copywriter, or hand it to us.
What will I receive?
A keyword report with search volumes, difficulty and intent, plus a prioritised action plan. Rigg and Fell also include a keyword-to-page plan, a step-by-step guide and 14 days of email and phone support.
How long does it take?
Usually five to seven working days from receiving your completed questionnaire.
Do you need access to my website?
No. If you have Google Search Console set up, read-only access helps us see what you're already found for, but it isn't essential.
Which areas can you research?
Anywhere in the UK. Most of our clients serve Carlisle and Cumbria, so we know the local search landscape well, from Penrith and Keswick to Workington and Kendal.
How is this different from your SEO service?
Keyword research is a one-off plan that you keep. Our monthly SEO plans include keyword research, then do the work for you, month after month.
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Other services
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Other services
Works well with
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Web design
Bespoke, fast, mobile-first websites.
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SEO
Local and technical search that brings in enquiries.
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Hosting & email
Fast UK hosting and email on your own domain.
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Maintenance
Monthly care plans to keep your site healthy.
Send the raven.
Not sure which service you need? Tell us about your project and we'll talk it through.